Reimaging music gifting in the streaming era with a content platform for super fans.

Universal Music Group

Access All Areas · Website

With the advent of music streaming, record purchases have plummeted. Giving the gift of an artist’s CD for the holidays is a thing of the past. Universal Music Group and Anomaly London approached Your Majesty to help them reimagine the experience of music gift-giving.

Gifting an experience

Access All Areas (AAA) is a trifecta of an artist’s deluxe album as CD & digital download, priority tickets & merchandise offers, and an expansive website of exclusive content of the artist.

The AAA digital experience takes the traditional CD and expands the gift into an exciting medley of behind the scenes footage, music streaming, interactive image gallery, aggregated social content and even a unique digital booklet of mashed up lyrics, images and album tracks.

Music gifting revived

AAA launched during the 2015 holiday season with Ellie Goulding, Rod Stewart, Andrea Bocelli, and The Vamps.

A growing platform

Since its inception, the platform has added successful digital hubs for Shawn Mendes, Emeli Sandé and most recently Jamiroquai.

Partners

Anomaly

Services

Strategy
  • Brand Strategy
  • Collaborative Working Sessions
  • Communications Strategy
  • Content Strategy
  • Creative Strategy
  • Interviews & User Testing
  • Launch Strategy
  • Product Strategy
  • Prototyping & Validation
  • Roadmapping
  • Technical Strategy
  • UX Strategy
  • Workshop & Facilitation
Design
  • Art Direction
  • Creative Direction
  • Motion Design
  • UI/UX Design
  • Visual Design
Technology
  • Back-end Development
  • Content Management System
  • Front-end Development
  • Functional Prototyping
Delivery
  • Launch
  • Optimization
  • Quality Assurance