Future-proofing the BMW North America online experience, powered by AEM.


BMWUSA.com · Website

With a legacy platform and over 10k pages, BMWUSA.com was in dire need of a modern website with fast content publishing capabilities.

From the bottom up

Built on the Adobe Experience Manager platform using a component library with 50+ customizable page templates, allows content to be composed on any page, in any configuration:

  • Enables BMW editorial staff to work faster and evolve the website for years to come.
  • Authors can create anything from contextual forms to the dealer locator and customizable special offers.


  • A truly dynamic content authoring experience with few limits that empowers the BMW team to launch products and offerings on the go.
  • Site-wide responsive components utilize resolution specific imagery and typography in order to serve a user optimized experience.
  • JD Power Award - Highest Ranked Automotive Website.




  • Prototyping & Validation
  • Technical Strategy
  • Content Management System
  • Front-end Development
  • Functional Prototyping
  • Systems Architecture