With a legacy platform and over 10k pages, BMWUSA.com was in dire need of a modern website with fast content publishing capabilities.
From the bottom up
Built on the Adobe Experience Manager platform using a component library with 50+ customizable page templates, allows content to be composed on any page, in any configuration:
- Enables BMW editorial staff to work faster and evolve the website for years to come.
- Authors can create anything from contextual forms to the dealer locator and customizable special offers.
- A truly dynamic content authoring experience with few limits that empowers the BMW team to launch products and offerings on the go.
- Site-wide responsive components utilize resolution specific imagery and typography in order to serve a user optimized experience.
- JD Power Award - Highest Ranked Automotive Website.
- Prototyping & Validation
- Technical Strategy
- Content Management System
- Front-end Development
- Functional Prototyping
- Systems Architecture