Nine connected LED cubes all around Europe led to one of adidas’ most successful shoe launches.

adidas

NMD Cubes · App · Campaign · Content · Installation

Street to street

Nine connected LED cubes were placed in the busy streets of London, Berlin, Stockholm, Milan, Barcelona, Hamburg, Rotterdam, Frankfurt and Munich. Each cube was an interactive canvas, showcasing the shoe and allowing passers-by to change different city views with their smartphones.

Milestones

  • The cube installation helped adidas reach over 2,000,000+ fans via 237,000+ posted #NMD photos on Instagram.
  • The shoe sold out internationally on the first day, making it one of the most successful launches in the company’s history.
  • FWA Site of the Day
  • FWA / Adobe - Cutting Edge Project of the Month
Mobile app for fan-to-fan communication through the cubes.

Partners

Act Normal
Naivi
LedLease

Services

Strategy
  • Brand Strategy
  • Collaborative Working Sessions
  • Communications Strategy
  • Content Strategy
  • Creative Strategy
  • Launch Strategy
  • Prototyping & Validation
  • Research
  • Social Strategy
  • Technical Strategy
Design
  • 3D Animation
  • 3D Design
  • Art Direction
  • Creative Direction
  • Motion Design
  • Sound Design
  • Visual Design
Technology
  • Back-end Development
  • Content Management System
  • Front-end Development
  • Functional Prototyping
  • Localization
  • Systems Architecture
Delivery
  • Integration Support
  • Launch
  • Monitoring
  • Staff Training & Support
Content
  • Animation
Experiential
  • Custom Hardware
  • Hardware Specification
  • Immersive Environment
  • Installation Prototyping
  • Interactive Environment
  • Video Installation