Establishing Amsterdam’s favorite boutique hotel, resulting in a 21% increase in booked rooms.

Volkshotel · Content · Website

Your Majesty was invited to design and build an online platform for Volkshotel, a new hotel and entertainment establishment in Amsterdam East.

The building, which once housed a popular newspaper, now hosts 172 hotel rooms, two restaurants, two nightclubs and 70 creative studios and has established itself as a hub for artists and makers. We created a custom platform to house every aspect under one roof.

Since the hotel has so many interesting facets, thanks to the diversity of tenants and the building’s rich history, we decided to approach the project from a heritage point of view. As such, we applied a publishing platform solution rather than a traditional hotel booking structure.

A dedicated team who asks difficult questions and brings fresh perspectives to our business. A great partner that is a blast to work with.
José Dol, General Manager, Volkshotel

Together with the Volkshotel team, we created a framework that provides tenants space to express themselves, while still living within the Volkshotel brand. We also invited six local artists to create 15-second video loops that serve as section headers on the site.


  • 21% increase in booked rooms
  • 65,000 unique monthly visitors
  • 4% bounce rate
  • Avg. time on site 2.5 min


Gijs Kast
Muller Van Tol


  • Content Strategy
  • Interviews & User Testing
  • Launch Strategy
  • Research
  • Workshop & Facilitation
  • Art Direction
  • Creative Direction
  • Illustration
  • UI/UX Design
  • Visual Design
  • Back-end Development
  • Booking Engine
  • Content Management System
  • Front-end Development
  • Functional Prototyping
  • Optimization
  • Quality Assurance
  • Quantitative and Qualitative Analysis
  • Staff Training & Support
  • Animation